What really hurts me sometimes is that thereâs not a lot of consciousness in their music. There could be a whole lot more. Rapping is communicating-it should be an instrument for our liberation. We donât have time to talk about being players and hustlers and gangsters. We didnât come off of the slave ships that way. We need to become proud Africans again and stop running around in Shirley Temple curls talkinâ âbout how weâre pimps and players. A lot of the symbols that are in rap records and videos are indications of decadent consumerism and in a very real sense, those gold chains, hundred-dollar sneakers and T-shirts with a designerâs name on it underline how much theyâve become enslaved by the consumer mentality in the United States-consumer slaves.